Fleet Branding HomeServe

RGVA SERVES UP ELECTRIC NEW LIVERY TO HOMESERVE

8 September 2016

Vehicle graphics company RGVA® has begun applying a striking, professional and consistent brand livery to new vans currently being added to the fleet of leading UK home assistance provider, HomeServe.

HomeServe is taking delivery of more than 200 new vans, for each one a team of highly trained RGVA technicians apply one of two different branding processes: a full vehicle wrap or pre-pigmented, cut vinyl graphics.

The process involves three van models: Vauxhall Movanos, featuring various wheelbase lengths, require full wraps of latex printed 3M IJ180, with 3M 8518 laminate; Fiat Doblos and Vauxhall Vivaros both have the correct red basecoat, therefore RGVA need only apply 3M 50 series pre-pigmented white and 3M IJ180 laminated and cut graphics to each. All vehicles also have 3M reflective/fluorescent chevrons applied to the rear, to maximise safety.

Working closely with van conversion companies Mobile Installation Solutions in Doncaster and Quality Industries in Telford, RGVA technicians are on site and ready to apply the necessary graphics as soon as the new vans are converted for the HomeServe fleet. Both the full wrap and the cut graphics are applied with craftsman-like precision in a dust-free, temperature controlled environment between 12 and 18ºC. This exacting attention to detail ensures that all manufacturer guidelines are met and that the 3M Matched Component System warranty is maintained, with each vehicle identical in quality to the last.

Rhys Thomas, Head of Fleet at HomeServe, says it was RGVA’s focus on detail that made it the right choice for the job: “We obviously want the livery to be identical across the fleet – something that RGVA promised it would achieve. Now that we are seeing the results, they have truly delivered. The entire team has also bent over backwards to meet our fitting targets, without any drop in quality.”

RGVA has so far applied the new livery to 70 per cent of the fleet – with the entire process set to be completed by December. As part of the deal, RGVA provides an aftercare service, helping to create the necessary replacement graphics in case of accident or damage to any vehicle.

Away from the main fleet, HomeServe has also turned to RGVA to livery the company’s franchise vans in order to maintain a brand consistency across the board. These vehicles are personally owned by individual franchisees and as such are given the full wrap treatment. RGVA is currently performing around two franchise wraps per month.

HomeServe offers home assistance to 2.2 million customers across the UK, delivering a range of services including plumbing, drainage, electrics, heating and much more through its nationwide network of HomeServe approved engineers.



 12 TOUGH QUESTIONS YOU NEED TO ASK YOUR VEHICLE GRAPHICS SUPPLIER

What makes you a specialist in vehicle graphics?’ ‘Do you use established brand name vinyl? Why should that make a difference?’ ‘How long will your graphics last?’ ‘In what environment will my graphics be applied?’
 
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