Kinship Fleet Branding


Vehicle Graphics specialist RGVA has helped Kinship Logistics commemorate the 50th anniversary of England’s World Cup win by wrapping 25 special edition ’66 plate MAN TGX tractor units.

The new MANs have been emblazoned with the transportation company’s striking blue and white livery, and were officially presented to the firm by World Cup winner Sir Geoff Hurst.

The footballing legend, who made the presentation under the Wembley Stadium arch, also signed three of the cabs – a signature RGVA has since replicated in vinyl so it will last for the life of the vehicles.

Tony Hunter, Logistics Director at Kinship Logistics, said: “RGVA’s quality work continues to help us build a powerful on-road brand, and having 25 special edition trucks is a real boost for our fleet and team.

“This latest project was particularly special to us on a personal level. It was an honour to meet Sir Geoff and for him to sign three of the trucks was fantastic. When RGVA said they could make it permanent in vinyl, we jumped at the chance. It’s those little touches and their attention to detail that makes them a real asset to our business.”

The latest designs – three-quarter cab wraps using laminated 3M™ IJ180 vinyl – were applied by RGVA’s expert graphics application team over a four-week period at MAN dealership, John Arnold Commercials in Bedford. Each tractor unit will stay in the fleet for three years and cover more than 500,000km, with the graphics work covered by the 3M™ Select™ Gold Partner Warranty for the full three years.

RGVA, a 3M Select Gold Partner, has now wrapped more than 50 of Kinship Logistics’ tractor units and 30 of the company’s Chereau refrigerated trailers over the past 18 months, with a further 20 trailers to be completed by the end of 2016. As part of that work the team has made some vital amendments to the original design to ensure the blue sweeping design transitions seamlessly between truck and trailer.

Kinship Logistics is a family-run business and part of the SH Pratt Group. Sister company SH Pratt & Co is a banana importer that has been delivering to retailers across the UK for more than 50 years. Kinship Logistics was created to maximise the potential of SH Pratt & Co’s fleet. Its commercial vehicles were placed on a 24-hour double-shifting pattern, delivering fruit by day and carrying a diverse range of goods across the country by night.

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